About 10-12 years ago, my friend Om Malik said that “media” was the business of attracting attention.
I suspect there may be more human talent being applied to getting the attention of other humans than any other professional activity.
And these are real real real pros involved. These folks are GREAT at “storytelling”! (in quotes “storytelling”)
They are GREAT at reducing the complexity of an amazing world into an eye-catching, fully fully fully fully engaging “story”.
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