As a member of the Community For Change it has become a regular practice for me to reflect on my own experiences in the realm of change, to better understand what I’m doing and learn from it. So, a couple of weeks ago when I was witnessing a meeting of a company with their top managers, the COO opened his talk with the question: “who of you knows what our mission statement is?” Nobody was able to reproduce the words the organization had so delicately formulated. The atmosphere in the room changed immediately: everyone felt they had failed and that they were doing a terrible job in making the company even more successful.

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